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Digital Marketing Hacks for Businesses
-
Alex
- 2024-12-03 03:10:17
- 2 Comments
- Digital Marketing
It has almost become the norm for any business to have a web presence in the current world, where internet usage is routine. Digital marketing, other than being a tool to advertise a brand, is also an ideal strategy that can be used to increase sales and revenues. This makes sense with the various segments of digital marketing as it gets difficult for businesses, especially small businesses. This is why getting to know some useful digital marketing tips and tricks is crucial for the efficiency of the applied approaches. This blog by our PPC management service in Ashburn VA gives insights on ten simple yet effective digital marketing strategies that can be very useful in advancing your business.
Create Helpful Microsites
A microsite is a single web page dedicated to a single brand offering that can be a special sale, new product, promotion, giveaway, etc. Microsites are the cheapest way to rank for the target keywords without a change to the entire website. Some quick microsite examples include:
- Product launch page
- Landing page for registration
- A special discount promo page for the targeted products
- Sweepstakes sign-up page
- Quiz/contest participation gateways
Microsites are closely linked to your main website while at the same time providing dedicated space for time-bound deals. You can even geo-target microsites or design messages for specific audiences!
Leverage Business Listings Management
78% of consumers use search engines to find local businesses - this implies that wrong or partial business listings can cause a problem with discovery and, ultimately, revenues. Moz Local and Synup are free tools to monitor your listings across various sites/maps and make changes on the spot. You can launch automated data sync to have the correct:
- Business name
- Address
- Phone number
- Website URL
... present from Google to Facebook to GPS apps like Waze as one can easily notice. This saves hours that would have been spent on manually managing listings while at the same time improving local SEO!
Using Mobile-Friendly Website
As mobile phone usage has increased, getting a site that will fit into a mobile phone is not a mere preference but a necessity. Analyzing data from the present period, it is clear that with minor variations, 61.9% of website traffic comes from mobile devices. If your website is not optimized for the smaller screen, you may be missing most of your Web site visitors. Some quick mobile optimization hacks include:
- Flexible web design for almost all kinds of gadgets and resolutions.
- Ensure that all the CTAs ranging from the buttons to the Call-to-action are optimizable for a mobile device.
- Make the opportunities for pinching and zooming easier to navigate.
- Reduce the use of pop-ups and other functions that might cause discomfort in the mobile environment.
Influencer Marketing
Influencer marketing is a concept that involves partnering with industry influencers who have a large following on social media platforms to advertise for your business.
The best approach is to find suitable influencers and negotiate a deal where they get some discount or free product for the post. You can also take them to events or support their page on social media platforms. Just be sure to check that they use relevant hashtags when they post so you also appear in that search.
Implement SEO Best Practices
SEO (search engine optimization) is optimizing the website to attract more visitors through free or organic search. Applying SEO techniques by experts like our Search Engine Marketing Company Ashburn USA is essential for making target users find your site easier when they use search engines. Some effective SEO hacks for businesses include -
- Ensure that you identify the appropriate target keywords for your website and include them in your website content.
- Writing blog posts or any other content related to those keywords.
- Improve page load time.
- Use alt text descriptions for the site images and videos.
- Obtain relevant links from other reputed websites.
- Meta descriptions should give a summary of the content.
The better you rank for industry keywords, the higher the chances users can locate and subsequently visit your website pages.
Automate Your Social Media
An average small business owner invests at least 3-5 hours weekly on social media accounts alone. That is why social channels are important for brand awareness, but growing tiresome to post content on several networks. Oh wait, that is where social media automation comes in handy! Many user-friendly tools like Hootsuite and Buffer allow you to:
- Post updates at the optimal time and on as many social networks as possible
- Retweet old timeless tweets without the need for any help
- Users can easily find content they want to share using hashtags or keywords.
- Identify the content that has generated high engagement and traffic
- Get back your time wasted on copy-pasting to avoid doing new content!
Many of these tools have free or low-cost monthly packages suitable for small businesses. In terms of ROI, they offer excellent results, saving hours of manual work every week.
Leverage User-Generated Content
By definition, user-generated content is any posts made by customers or fans about your brand or products. This includes posts on social media, comments and ratings of products, pictures of using the product, and videos on unboxing, among others. This is because, unlike brand-generated content, UGC provides potential customers with genuine peer experiences and is considered more credible. A successful UGC campaign can greatly increase engagement and conversion rates. Some easy ways to use UGC for your brand include:
- Organizing photo contests for customers
- Using customers’ feedback and references
- Reposting satisfied customer’s social media posts
- Displaying website feeds of customers using the branded hashtag on social media platforms
- Converting customer content to testimonial adverts
The beauty is that people create organic branded content for you when you use user-generated content!
Retarget Website Visitors
Are you aware that the probability of converting first-time website visitors is below 3%? Retargeting is a process that focuses on following the visitors and bringing them back through ads on various platforms. This particular nudge strategy greatly enhances the chances of website traffic conversion. Some smart ways to retarget visitors include:
- If you want to start with Facebook Custom Audiences, install Facebook Pixel on your website.
- Develop customized audiences within 1 week of their visit to the site
- Display to the Google Display Network text/image ads
- To further increase their interest, send them email promos that can only be used for a limited time.
- Offer them a pop-up on their next site visit.
The concept here is to cultivate the visitors even after they have exited your website so that you can transform them into qualified leads.
Conclusion
Digital marketing may seem complex, however, it can become much easier to handle by applying certain hacks and tools. Concentrating on 2-3 hacks at a time from the list provided here is advisable to ensure you can implement the strategies.
Take time, use specific hacks for business objectives, and expect immediate results. In the long run, employing evidence-based strategies with the greatest advantage will propel your brand to digital success instead of mere hacks! Contact our content marketing services company in Ashburn, Virginia - Collegewebbuilders.com, for specialized services today!
- Tags: Marketing, Onlline, Internet
